Ibali Lam - Digital Transformation through business storytel
Ibali Lam is a tablet-based digital transformation program for Small and Micro businesses founded on storytelling. It trains and supports women-owned businesses in townships affected by COVID-19 and technology advancement to use the power of business storytelling, frugal innovation and digital marketing to:
- Build a strong brand story
- Create compelling social media content
- Re-engineer their business models and pivot an online models
- Increase online visibility
- Increase leads, customers, and sales
- Attract investment and grow their businesses
Ibali Lam consists of a e-learning course, personalised coaching and mentorship, enterprise development and investment seminars.
Each participant works with a coach to create, launch and manage an online campaign at the end of the course.